In accordance with the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be correct and accurate all the time. In addition, this info is publicly visible on WHOIS lookup sites and while this may be okay for companies, it may not be very convenient for individuals, since anyone can see their names and their personal postal and email addresses, especially in times when identity fraud isn’t that infrequent. That is why registrar companies have come up with a service that conceals the details of their clients without modifying them. The service is called Whois Privacy Protection. If it’s activated, people will see the details of the domain registrar, not those of the domain owner, if they make a WHOIS inquiry. The Whois Privacy Protection service is supported by all generic domain extensions, but it’s still not possible to conceal your info with certain country-code extensions.